{"id":1628,"date":"2019-01-15T14:00:16","date_gmt":"2019-01-15T19:00:16","guid":{"rendered":"https:\/\/briwebapp.net\/cfgxfm\/?p=1628"},"modified":"2019-02-11T10:44:55","modified_gmt":"2019-02-11T15:44:55","slug":"gillett-attempts-to-change-mens-behavior-in-this-ad-campaign","status":"publish","type":"post","link":"https:\/\/briwebapp.net\/cfgxfm\/blogs\/afternoons\/2019\/01\/gillett-attempts-to-change-mens-behavior-in-this-ad-campaign\/","title":{"rendered":"Gillett Attempts To Change Men’s Behavior In This Ad Campaign"},"content":{"rendered":"

Gillette might be known for it\u2019s razors, and catchy slogan – The Best A Man Can Get – but now they are taking on what is acceptable behavior from men. Gillette has just released a video about toxic masculinity, an attempt to change how men behave. And it\u2019s brilliant.\u00a0 In the age of #MeToo – Gillette realizes that as a company, they play a role in influencing culture and say that “As a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man.”<\/span><\/p>\n

In this era of the #MeToo movement, Gillette knows we haven\u2019t yet seen the best a man can get. This video tackles head on the issue of how men behave, and how society has almost allowed it. <\/span><\/p>\n

Gillette is promising that from today on, they are pledging to actively challenge the stereotypes and expectations of what it means to be a man everywhere you see Gillette. \u00a0And on top of that – as part of the Best Men Can Be campaign, Gillette is committing to donate 1 million dollars per year for the next three years to non-profit organizations executing programs in the US designed to inspire, educate and help men of all ages achieve their personal \u201cbest\u201d and become role models for the next generation. <\/span><\/p>\n

That’s pretty cool.<\/p>\n

What do you think?
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