Kelsea Ballerini Is The New Face Of CoverGirl

March 30, 2022 8:45 am Published by

Kelsea Ballerini has been named the new face of CoverGirl Cosmetics.

She shared the news on social media on Tuesday, March 29th.

Via a release, Kelsea said,

“I’ve always had an iconic tube of CoverGirl mascara in my makeup bag, and I even wrote in my journal at age 14 that one day I dreamed of being a CoverGirl.”

Kelsea’s partnership with CoverGirl is a multi-year deal.

She will be the face of an as-yet unnamed collection from the brand set to launch this spring.

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This post was written by Cheryl Johnstone