Chris Stapleton’s Traveller Whiskey Set To Air First Super Bowl Commercial
February 7, 2026 7:00 amChris Stapleton will appear in a 30-second Super Bowl LX commercial for Traveller Whiskey, airing shortly before kickoff on Sunday, February 8.
The ad features Stapleton playing the opening notes of “The Star-Spangled Banner,” referencing his acclaimed 2024 Super Bowl anthem performance.
Traveller Whiskey operates as a partnership between Stapleton and Buffalo Trace Distillery, owned by the Sazerac Company based in Kentucky.
Stapleton actively contributes to the brand’s creative development, including flavour input and future concepts, with the brand recently becoming Major League Baseball’s first official whiskey partner.
The commercial’s timing before the national anthem directly connects to the ad itself, which features Stapleton rehearsing the song backstage before his big performance.
The country star’s guitar and voiceover plays alongside images of the distillery, with Stapleton proclaiming at the end of the clip, “Perfect moments don’t just happen, they are made.”
Categorised in: Country Music News
This post was written by Cheryl Johnstone