{"id":12055,"date":"2020-07-07T07:09:57","date_gmt":"2020-07-07T11:09:57","guid":{"rendered":"https:\/\/briwebapp.net\/cknxfm\/?p=12055"},"modified":"2020-07-07T07:09:57","modified_gmt":"2020-07-07T11:09:57","slug":"mushrooms-eat-book-about-mushrooms","status":"publish","type":"post","link":"https:\/\/briwebapp.net\/cknxfm\/blogs\/mornings\/2020\/07\/mushrooms-eat-book-about-mushrooms\/","title":{"rendered":"Mushrooms Eat Book About Mushrooms"},"content":{"rendered":"<p>When it comes to promoting a book on mushrooms, I think it\u2019s safe to say that no one will top biologist Merlin Sheldrake\u2019s marketing campaign anytime soon.<\/p>\n<p>Entangled Life: How Fungi Make Our Worlds, Change Our Minds, and Shape Our Future is an intriguing book on the fascinating life of various fungi, written by biologist Merlin Sheldrake.<\/p>\n<p>But at the end of the day, it\u2019s still just a book on mushrooms, and most people just aren\u2019t drawn to that sort of literature.<\/p>\n<p>But Sheldrake came up with an ingenious PR campaign to promote his book that drew the attention of the art world and the general public.<\/p>\n<p>He let his book on mushrooms be devoured by pleurotus mushrooms and then ate those mushrooms himself.<\/p>\n<div class=\"video-shortcode embed-container\"><iframe loading=\"lazy\" title=\"YouTube video player\" width=\"610\" height=\"355\" src=\"https:\/\/www.youtube.com\/embed\/JJfDaIVl-tE\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p>Pleurotus mushrooms are considered one of nature\u2019s great omnivores, feasting on anything from cigarette butts and crude oil, to herbicides like glyphosate or nematode worms.<\/p>\n<p>It eats pretty much anything, so Merlin Sheldrake, who spent years of his life studying fungi, knew it wouldn\u2019t pass on his book.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to promoting a book on mushrooms, I think it\u2019s safe to say that no one will top biologist Merlin Sheldrake\u2019s marketing campaign anytime soon. Entangled Life: How Fungi Make Our Worlds, Change Our Minds, and Shape Our Future is an intriguing book on the fascinating life of various fungi, written by biologist","protected":false},"author":69,"featured_media":12057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"featured_img_display":"Yes","footnotes":""},"categories":[3],"tags":[3432,3431,3430,3433],"class_list":["post-12055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mornings","tag-merlin-sheldrake","tag-mushroom","tag-mushrooms","tag-pleurotus"],"publishpress_future_action":{"enabled":false,"date":"2026-04-13 01:47:22","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"react_link":"https:\/\/1017theone.ca\/blogs\/mornings\/2020\/07\/mushrooms-eat-book-about-mushrooms\/","_links":{"self":[{"href":"https:\/\/briwebapp.net\/cknxfm\/wp-json\/wp\/v2\/posts\/12055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/briwebapp.net\/cknxfm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/briwebapp.net\/cknxfm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/briwebapp.net\/cknxfm\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/briwebapp.net\/cknxfm\/wp-json\/wp\/v2\/comments?post=12055"}],"version-history":[{"count":1,"href":"https:\/\/briwebapp.net\/cknxfm\/wp-json\/wp\/v2\/posts\/12055\/revisions"}],"predecessor-version":[{"id":12056,"href":"https:\/\/briwebapp.net\/cknxfm\/wp-json\/wp\/v2\/posts\/12055\/revisions\/12056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/briwebapp.net\/cknxfm\/wp-json\/wp\/v2\/media\/12057"}],"wp:attachment":[{"href":"https:\/\/briwebapp.net\/cknxfm\/wp-json\/wp\/v2\/media?parent=12055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/briwebapp.net\/cknxfm\/wp-json\/wp\/v2\/categories?post=12055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/briwebapp.net\/cknxfm\/wp-json\/wp\/v2\/tags?post=12055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}