And The “Loneliest Colour Goes To….”

June 8, 2026 2:44 pm Published by

Sherwin-Williams has just named its “loneliest color.” They’re calling it that because it just sits on the shelf, and is RARELY purchased and used.

Officially, the color is called “Offbeat Green” . . . and, well, you can see for yourself how it looks. I’m not a fan.

Sherwin-Williams describes it as, quote, “a vivid, citric lime green that reflects a growing desire for individuality.”  (I find it neither vivid, nor citric lime-green)

If you order Offbeat Green, you’ll be entered into a sweepstakes for a chance to win a basketball signed by LeBron James (who is endorsing this colour) . . . limited-edition apparel . . . and a $1,000 Sherwin-Williams gift card. But only a chance…

https://people.com/sherwin-williams-named-loneliest-color-for-2026-here-s-how-lebron-james-is-making-it-popular-11991829

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This post was written by Mike Regnier