Dolly Parton’s Coffee Brand Launches First Commercial After Her Death

October 4, 2026 7:00 am Published by

Dolly Parton, who passed away on August 25, starred in a new commercial for her coffee brand, Cup of Ambition, filmed just weeks before her death.

The brand, a collaboration with Community Coffee, was a decades-long dream for the country legend.

“I’ve been working towards this for over 40 years. I couldn’t be more happy with it.”

The coffee debuted at her Tennessean Travel Stop in July and is now available online in Light, Medium, and Dark Roast varieties.

Proceeds support Parton’s Imagination Library charity.

The first commercial aired September 29 in honour of World Coffee Day. A Cup of Ambition Tour also launched the same day, bringing free samples to Tennessee colleges and landmarks via the Dolly Coffee Trolley.

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This post was written by Cheryl Johnstone